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Why Investing in Yourself is the Best Investment You Can Make

  • Writer: Steve Fiore
    Steve Fiore
  • Sep 15
  • 4 min read

Updated: Sep 29

Silhouette of a person in front of a large, illuminated "JUST DO IT." sign at night. Urban setting with a moody atmosphere.
Photo credit by Wang Sheeran

Every day when we make a purchase, we make an investment. It may not be the traditional investment like buying a stock, but you are choosing to invest your time and dollars on that product or experience.


Even buying necessary products, like clothes are investments. For example, you may buy an outfit for work or for a night out. Technically, any piece of clothing would do but your decision to purchase that special outfit may make you feel good or at the very least, not feel out of place compared to everyone else.


We make these investment decisions every day. However, how many times do we make investments in the products we purchase, even if they are expensive, because it's worth it.


Let me give you an example. Once the pandemic came, I started to work from home all the time. I used to be out visiting customers a few days a week and my physical activity was a lot more including simple things like getting up more often, moving around, walking from meeting to meeting, etc. Now, and for the last few years, I have been stuck to my desk. While I try to walk around and move as much as I can, sometimes I am just beholden to my computer, desk, and chair.


As a result, my body just started to get tight. It wasn't necessary stress from the job, just a lack of inactivity (and change of routine) from what I was used to. Plus, I was getting older and things don't move as effortlessly as they did in my teens and 20's. I would try all sorts of things including yoga and stretching but no matter what I did, my body was tight.


I found myself on the couch at night watching TV and moving my legs up in the air to try to stretch out the muscles. No matter what I was doing, nothing was working, and more than that, I just assumed it was something I had to live with. Not because I was old or stressed, just part of who I was. It got to a point where I didn't know any different.


Then I met Louie. As mentioned in my post, The Olive Oil Conversation That Transformed My Kitchen, Louie started talking about how there was a specific olive oil had a significant amount of polyphenols (refer back to the link above to learn more), which help reduce inflammation (most good Italian olive oils have some level of polyphenols, but there are certain ones that provide more than others). By the way, there are other foods like honey and blueberries that also offer high quantities of polyphenols.


During the conversation, my first thought was this would be a great olive oil for Mary Beth to use as she has been complaining about tight muscles for years following her acoustic neuroma surgery and a few subsequent surgeries. Louie shared that a tablespoon a day was a good amount to see the benefits.


Mary Beth tried it. Now here is a fun fact. A really good olive oil will have a peppery aftertaste, especially if you try it straight. Because of this, it just wasn't something she could get down. She finished the bottle putting it on salads and other food items but for the sole purpose of helping with inflammation, she opted to pass due to the strong taste. At this point in time, I didn't try it yet.


About 2 months went by and I was on my ongoing quest to get better performance out of my daily activities. Much of that was focused on building a routine around eating better and exercise, all to get optimal performance out of my day.

My ultimate goal is to be at my 100% best all day long, all week long, all year long, for years.

I remembered during my initial conversation with Louie that this specific olive oil helped him with focus. One of the things that come naturally to me is good focus. For example, when the kids were little and would play "Star Wars" with lightsaber battles or LEGO and I wouldn't even hear them (with my office right there with a 1/2 wall and no door). I don't know how I do it, but I can just tune out the noise and distraction. However, if I could improve my focus even a bit more, that would be another advantage I could have.


So I decided to try the olive oil myself. After about a week of a tablespoon a day, I didn't see any improvement in my focus. But I figured I would give it one more week.


At the end of week 2, I still didn't notice any improvement in my focus. But I did notice something unexpected. I started to feel looser. My body wasn't stiff anymore (same job, same routine). My legs didn't need to be stretched at night, and I wasn't doing stretching exercises during the day either.


I was amazed at the results. I felt 10 years younger. The great thing about this olive oil is it is not some off the wall infomercial type product It is a genuine Italian olive oil that just has some specific nutritional properties to it.


For about 3 years now, I take a tablespoon a day straight and just chase it with water. Recently, I have been putting a little Himalayan salt to help cut down on the peppery taste. Mary Beth, and our son Matthew put it in their smoothies as a means of cutting the bite. They aren't as religious as I have been in doing it every day, but I stand by it personally (note, I am not a doctor or medical professional).

Long story to share that this olive oil costs about $48 a bottle and it lasts about a month. Even being out of work, which I currently am, the investment of the $48/month is an investment in myself.

Regardless if you drink olive oil or do something else, the idea is to take the time (and money) to invest in yourself. If you do, your performance will improve, and thus the other things you are focused on, whether it be a promotion, a new job, getting to the next performance level in a sport, etc, will be easier to achieve.


Investing in yourself should be necessary, not optional.


Cover photo by Micheile Henderson



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